Learning of Theories 

IDEOLOGY: Partial and selective view of reality.

Hypodermic Needle Theory

> Invented by Harold Laswell between 1920s to 1930s

> Injecting ideologies in the audience.

Uses and Gratification

> Invented by Blumler and KATZ in 1974

> Uses and gratifications theory is an approach to understanding why and how people actively seek out specific media to satisfy specific needs.

Hegemony

> Invented by Antonio Gramsci in 1920

> It is about winning the popular consent through everyday culture life media representation of the world.

Equilibrium and Disequilibrium 

> Invented by Toderov 

> He believes in 5 stages:

1. Equilibrium 

2.Disruption of Equilibrium

3.Disequilibrium 

4.Attempt to restore

5.Restored Equilibrium