Learning of Theories
IDEOLOGY: Partial and selective view of reality.
Hypodermic Needle Theory
> Invented by Harold Laswell between 1920s to 1930s
> Injecting ideologies in the audience.
Uses and Gratification
> Invented by Blumler and KATZ in 1974
> Uses and gratifications theory is an approach to understanding why and how people actively seek out specific media to satisfy specific needs.
Hegemony
> Invented by Antonio Gramsci in 1920
> It is about winning the popular consent through everyday culture life media representation of the world.
Equilibrium and Disequilibrium
> Invented by Toderov
> He believes in 5 stages:
1. Equilibrium
2.Disruption of Equilibrium
3.Disequilibrium
4.Attempt to restore
5.Restored Equilibrium